How do you stand out in a crowded field of internet providers?

Proposed campaign

My contributionI developed the campaign, built the pitch website, and made a concept film using stock footage.

Out Here. Concept film made with stock footage. Original pitch version with preview watermarks.

The challenge

A conversation about the smaller communities Bluepeak serves sparked a bigger question for me: what becomes possible when slow internet stops getting in the way?

THE IDEA

Make “out here” a point of pride.

Out here is where businesses get started. Where a future doctor is doing her homework. I pitched a campaign about the people and possibilities that fiber makes room for, turning a phrase that can sound dismissive into a statement of possibility.

Out Here.

Explore the original pitch

My role

I developed the campaign idea, built the pitch website, and made a concept film using stock footage to show how the story could feel. The pitch connected the central idea to film, social, and a broader visual direction.

Project deliverables

Campaign concept and creative direction
Stock-footage concept film
Interactive pitch website
Proposed social and visual applications

A pitch that opened a door.

The pitch led to work with Bluepeak. The wider campaign is still a proposed direction as that relationship develops.