How do you give an established mentoring organization a new direction?

Campaign and ongoing client work

My contributionI developed the campaign and made the films myself, from story development through shooting and editing.

Ripples: How It All Started. Pete Loescher, Radical Mentoring.

The next chapter was already in his story.

Radical Mentoring had a new leader and needed a clearer direction for video. As I got to know the organization, I learned that its new president had once been mentored by its founder.

That investment in one person had carried forward into other lives, and now into the leadership of the organization itself. Ripples gave us a way to tell that story through the people whose lives had been shaped by mentoring.

Start with the right questions.

I built the interview around Pete’s introduction to mentoring, his experience with Regi, and the work he carries forward today. One person’s story became a way into the bigger idea.

View the original interview brief

How did you first hear about Radical Mentoring?
What was your experience like as a mentee under Regi?
What are your hopes for Radical Mentoring moving forward?

My role

I pitched a deck of roughly 15 video ideas and carried the concept through a year and a half of work together. I made the videos myself, from developing the stories through production and editing.

Project deliverables

Campaign concept and pitch deck
Video concepts and story development
Filming and interviews
Editing and finished films

One idea. A continuing body of work.

Ripples became the central story across our video work together for roughly a year and a half. The film above introduces the personal story behind the campaign.